A documentary of the life of Mae West, the vampy Brooklyn-born actor and writer premiered last night on American Masters. Here, a look back at West's influence on fashion.
created a furore in Paris, convincing the French that the hefty bosom, the opulent hip, and the glittering façade were the natural attributes of women and due for a comeback. With Mae, a tidal wave of correspondingly big gestures rolled in: enormous bags, huge blobby crystal bracelets and rings, mammoth hats, and cigarette cases bigger than the Lucky box for 50. In other words—and in a coconut-shell—inflation.
“Paris parties, this summer, have been gay with beautiful ladies in ostrich-feathered capes, organdy ruffles, little capes of osprey made by Schiaparelli that tickled my ears at dinner, and flowery dresses in many colors, competing with the floral decorations in the white-and-gold Paris drawing-rooms….
At the Etienne de Beaumonts’, the women sitting on big cushions on the floor to watch the ballet from Augustabernard, and Lady Abdy at the Opera in a new white dress from Mainbocher, with a long tight skirt, a little fishtail train wiggling behind her, and a tight short-waisted Empire jacket with pailletted raglan sleeves and a pailletted cravat that made a high neckline. This, I think, is the silhouette of tomorrow—a return, if I am not mistaken, of the ladies of 1908.
With the return of the 1908 lady, I predict the ‘comeback’ of big hats, very much trimmed with feathers, flowers, or tulle. Mae West in Lady Lou has become the idol of the cinema fans in Paris, and Lady Lou, with her big hats and her big ways, has superseded the Greta Garbo–Marlene Dietrich school. She has brought on a craze for masquerading in prewar attire. One has only to look at the photographs of the big hats worn at these parties…to see how becoming they are.
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