Major League Soccer announced today that it had signed a deal with sports media company Bleacher Report to create content and share match highlights through 2022
. Soccer United Marketing, the commercial rights manager for MLS, the U.S. Soccer Federation and the Mexican national team, facilitated the agreement, which includes access to the U.S. men’s and women’s national teams highlights. Financial terms were not released, but a source with knowledge of the situation told“We see this as a necessity to serve our fan base, which is mostly 13-to-34-year-olds,” says Raphael Poplock, senior vice president of new business development at Bleacher Report.
That next opportunity may include getting a piece of MLS’s live programming: The league’s television deals with ESPN, Fox and Univision are also set to expire at the end of 2022. The current payouts on those average $90 million per year, a paltry sum compared with other U.S. professional sports leagues pay.
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