26-year-old Colombian superstar Maluma is poised to take Hollywood, collaborating with the likes of Madonna, Ricky Martin, Shakira and JLo. - NBCLatino
On Instagram, Maluma has 52 million followers, who admire his latest selfies in the sun, too-many-to-count tattoos and perfectly sculpted abs .
In the late ’90s, the first Latin explosion showed its commercial might when Ricky Martin, Shakira and Enrique Iglesias, among others, logged massive radio hits. Back then, it was more common to have Hispanic singers assimilate, recording in English — with the occasional line, verse or chorus delivered in Spanish.
With his aunt and uncle acting as his team, Maluma started performing at local venues and birthday parties, where he quickly discovered enthusiastic groupies. But he also found a need for sacrifice as the demands of being a budding star sidelined the anything-goes mantra of youth. “I wanted to go out and party and do all the things that a normal high school guy wanted, and I couldn’t,” Maluma recalls. “And every time I went out, I felt drained.
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