Manchester City and Man United supporters will send the same message this weekend from different ends of the country - telling their clubs to 'stop exploiting' their loyalty.
Manchester City fans will put rivalries aside this weekend and stand side-by-side with opposition supporters ahead of their Premier League clash with Southampton.
City and United fans have been vocal against their clubs about annual price rises and the general cost to follow their respective teams. City raised prices again this season despite record profits, and fans are also keen to get clarity on how many season tickets will be made available in the expanded North Stand when it opens.
Affordability for fans is a constant issue, with clubs often trying to balance the need to maximise revenues with keeping prices affordable for loyal, working fans. That 'loyalty' theme will be the centre of this week's national campaign by the Football Supporter's Association, which will see fans at various grounds unite behind banners reading 'Stop Exploiting Loyalty'.
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