This is the story of how 12 years of hubris, apathy and astounding mismanagement turned a once-shining mansion into a smoldering vat of ashes. Aka, the Pac-12. ✍️ slmandel
. Instead, it stood pat. That fall, Kliavkoff entered into the now-infamous handshake “Alliance” with the ACC and Big Ten.
That winter, Kliavkoff, who had said in his introductory news conference he would push for an expanded Playoff, became one of three commissioners to vote against it. The delay pushed its now-impending arrival back to 2024 instead of 2023 when its champion this fall would have automatically qualified.Then came the big one: USC and UCLA to the Big Ten. It’s debatable whether he could have done anything to stop it; those wheels were set in motion during the Scott heyday.
The first sign of trouble passed largely unnoticed: Whereas then-brand new Big 12 counterpart Brett Yormark brought in the big guns — WME Sports and IMG Media — to work on the league’s media strategy, Kliavkoff hired a boutique firm, Sports Media Advisors, run by a guy named Doug Perlman. It just so happens Kliavkoff and Perlman were classmates at University of Virginia law school.
By all accounts, Kliavkoff genuinely was blindsided that Colorado chose to leave when it did, days before he was set to present networks’ final offers. He also genuinely believed he would go into the room Tuesday, present a unique offer from Apple — by which the members would make far more than their Big 12 counterparts
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