EXCLUSIVE: Imagine Entertainment on Monday announced an expansion of its Brand division with the promotion of Marc Gilbar to President and the appointment of Amanda Farrand as EVP, Business & Brand Development
Farrand will report to Gilbar and work with executives across all Imagine disciplines to scale the business through new partnerships and increased creative capabilities, also further building out Imagine’s direct-to-consumer brand and footprint on social media.
“We’re witnessing an historic turning point in the industry where advertisers and streaming platforms are looking for creative and innovative storytelling solutions at scale. Marc has proven to be an all-star talent within the company, leveraging his seemingly endless wealth of creativity along with his decades of brand and agency experience, to position Imagine as a go-to partner for brands in Hollywood,” said Imagine President Justin Wilkes.
“Imagine’s foundation of award-winning work by an incredible team coupled with their mission of inspiring stories of human achievement is so ripe for brand partnerships and digital-first storytelling in a media and cultural climate desperate for human stories—the now-ness of it couldn’t be better scripted,” added Farrand.
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