Inspired by teenage fantasies, equal parts Gregg Araki and FRUiTS, MarcJacobs has launched a new line with collaborator Ava Nirui.
Once upon a time, there was a small slice of fashion heaven on the corner of Bleecker and West 11th streets. You could buy T-shirts with naked Naomi Campbell and Victoria Beckham and Miley Cyrus on them. Condoms cost $1.50 and were in a bottomless silver bin next to lipstick pens and key fobs and bandanas and beach towels and knockoff Pan Am flight bags and flip-flops and big vinyl totes in iridescent quilted colors. It was garish and tacky and over the top and always crowded.
That MJ store closed in the 2010s and fashion’s pendulum swung away from tacky glitzy glam to the nun-chic austerity of Phoebe Philo’s Céline. But the pendulum swings back. Teenage dreams of fashion are what fuels Marc Jacobs’s new collection, so aptly titled. Launched yesterday and priced between $45 and $395, Heaven is a compendium of all the things millennials remember from Bleecker and 11th and the fashion culture that radiated from that hot spot.
, a gifted curator of fashion’s past and predictor of its present. Spiritually, Heaven is the manifestation of a restless nostalgia for Gregg Araki andmagazine—both Heaven collaborators—and Stinky Rat by Marc Jacobs, plus all the sort of dingy but essential “everything stores” that populated New York when those things were all the rage.
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