“The one thing that I am consistently doing is being inconsistent. I am consistently inconsistent. So that’s like saying, ‘I am perfectly imperfect. I am perfect as I am.’”
“It’s always been hard to tell my story because my story always changes, and it’s always about really honoring all of these impulses rather than having this strict signature [style],” Marc Jacobs tells me. , but our conversation quickly evolves into one about self-expression and creativity in fashion. “I think designers could be different if they encouraged more style and passion and more individuality rather than conforming,” he says.
This mindset extends to the fragrance campaign which sees Lila Moss — a model and the daughter of Kate Moss who has appeared in Marc Jacobs campaigns in the past — alongside 42 other models and individuals who were handpicked by Jacobs through an open social media casting call. “People submitted these videos of them talking about what the word ‘perfect’ meant to them,” he says.
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