The collection was unveiled during Haute Jewels Geneva 2022, the international high jewelry exhibition that took place at the Fairmont Grand Hotel in Geneva March 30 to April 5, concurrently with the Watches and Wonders trade show.
He expressed pride in the collection and the pleasure in seeing how it was received in Geneva, supporting his confidence in the launch at this particular moment. “I think there’s an opportunity we can catch here, further enhancing the value of the brand,” he contended. “We seeas the art of elevating precious stones.
Versatility is also key for Bicego. For example, the 18-karat gold, finely engraved using an ancient Florentine technique, and platinum earrings with briolette diamonds can be worn in as many as six combinations. Mounted on platinum, the white briolette diamonds have a total carat of 107.28.
There are 12 monobrand stores globally, in addition to shops-in-shop in Bloomingdale’s, Mitsukoshi and Printemps, among others.Anne Hathaway, Kate Winslet and Viola Davis are among the celebrities who have been seen wearing Marco Bicego.and Germany, digital is also a priority, said Bicego, as the brand will launch a new website in September with plans to expand to other countries.The Bicego factory in Trissino, which employs 100 artisans, was founded in 1958 by Marco’s father.
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