Marie Kondo Sparks Competition: Simplifying Your Life Gets Complicated

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Marie Kondo Sparks Competition: Simplifying Your Life Gets Complicated
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Since Marie Kondo’s tidying mega-hit, our bookshelves have become cluttered with books on decluttering

By Ellen Gamerman Oct. 1, 2019 12:44 pm ET Bookshelves have become cluttered with books on all kinds of decluttering.

In the five years since the U.S. release of Japanese author Marie Kondo’s mega-hit “The Life-Changing Magic of Tidying Up,” sales of self-help and home organizing books have soared. Annual print sales of books related to tasks like cleaning, caretaking and organizing rose 78 percent from 2014 to 2018 and are up another 94 percent in the past year, driven primarily by Ms. Kondo, according to the NPD Group.

More back-to-basics campaigns are coming. “The Power of Nunchi,” a Korean theory on success that encourages Americans to trust their instincts when reading people and navigating relationships, hits in November. “Kaizen: The Japanese Secret to Lasting Change,” based on the practice of taking tiny steps toward a goal, arrives the following month.

The 42-year-old writer credits Ms. Kondo with speeding her decision to leave Los Angeles and move to Berlin, where she and her husband felt they could live with less stuff and enjoy a higher quality of life. The change came after she cycled through at least five lifestyle methods: Not just Ms. Kondo and Mr. Sasaki, but Janet Luhrs’s “The Simple Living Guide” and Erin Loechner’s “Chasing Slow.

Share Your Thoughts Is there a way to declutter your life without becoming an insufferable braggart? Join the conversation below

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