With SS22, Marimekko remained loyal to both their designs and prints, but brought the ‘new’ with warm, summer colours: CPHFW sustainablefashion
An empty warehouse, a grand piano, and bold and beautiful prints. What does this sound like? Marimekko’s SS22.
Titled ‘New Folk’, the Finnish design house’s SS22 collection was accompanied by a solo, grand piano performance of ‘Gnossienne No. 1’. There was thought in this: an iconic, classical music piece, paired with the iconic Marimekko prints of SS22. This was the inauguration and first show for creative director Rebekka Bay. Expectations were high and Bay delivered!
Marimekko are best known for their prints and their ability to dig into the archive and constantly reinvent them in new and innovative ways, which only adds to how exemplary the brand is. The looseness of the pieces were further exemplified in how the models walked and roamed the warehouse, uninhibited and unlimited. Yet this collection was also strict and structured in its’ fabrics and textiles.
There’s no denying that this collection is Marimekko through and through. SS22 is well-designed for all women, limitless in both form and function. Day to night, or for various occasions, the opportunities are endless. Despite new leadership, one would never know that there was a change. I absolutely adore Marimekko and I appreciate their devoted commitment to themselves and their DNA. With SS22, Marimekko remained loyal to both their designs and prints.
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