The Wings have the Mavericks logo on their jersey along with the insignia of the NBA team’s initiative called “Girls Empowered by Mavericks” or GEM.
DALLAS — Dallas Mavericks CEO Cynt Marshall learned a lot about the WNBA’s Dallas Wings after owner Mark Cuban hired her in the wake of the NBA club’s scandal over a hostile workplace for women.
August 24, 2023, Arlington, Texas, United States: Dallas Mavericks owner Mark Cuban watches the WNBA game between the Dallas Wings and the Minnesota Lynx at College Park Center on Thursday August 24, 2023 in Arlington, Texas, United States. (Photo byThe GEM program reaches more than 3,000 girls in the Dallas area, with camps, wellness clinics and workshops focusing on finances and leadership skills.
"If we were able to have an extended playoff run, if we’re able to do something we haven’t done before," Wings CEO Greg Bibb said, "then I think you would see some real gasoline on the growth fire of the Dallas Wings." Wings players were appearing at GEM events before the partnership was announced in August, and former player Isabelle Harrison did an internship with the Mavs. Marshall said she would like to see more internships opportunities for players.
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