Six-time MotoGP world champion Marc Marquez says Liberty Media’s target for growing the series has to be with “the young generations” and make “big names” out of current riders.
Liberty Media announced earlier this month that had acquired 86% of Dorna Sports in a blockbuster deal worth €4.2 million, which it hopes to finalise by the end of 2024. While the American media giant has yet to discuss what plans it has to grow MotoGP’s popularity, it is likely its efforts with Formula 1 will act as the blueprint.
” Carlos Ezpeleta, Carmelo Ezpeleta, CEO Dorna Sports, Dan Rossomondo Photo by: Gold and Goose / Motorsport Images Reigning double world champion Francesco Bagnaia believes Liberty has “great ideas” for the future of MotoGP. “It’s very difficult to say what they can improve,” he added. “It’s already a really great show, but it has to be more popular. “A thing that makes a big difference is that Formula 1 is made with cars and car manufacturers are bigger than bike manufacturers.
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