Mars Wrigley has announced the comeback of a chocolate bar that disappeared in 1990, and fans of the iconic retro treat will be thrilled.
An old favourite is making a comeback… While many chocolate brands are axing popular treats, Mars Wrigley is bringing back an old favourite… kind of. The confectioner, which owns a number of beloved brands such as M&M, Galaxy, Twix, and Maltesers, has announced the return of the Marathon bar which hasn’t been a permanent fixture on supermarket shelves for 34 years. This is because in 1990 the Marathon bar was renamed and became the Snickers bar that we all know and love today.
Steve Waters, Senior Brand Manager, says: ‘We’re excited to bring back the Marathon bar branding for a limited period. It’s a great way to celebrate over 90 years of Mars making chocolate in the UK. ‘We hope fans of Snickers, who remember when it was called Marathon, will enjoy picking it up in store!’ They were renamed Snickers in 1990. But this isn’t the first time Mars Wrigley has done something like this, as Marathon bars were also briefly brought back in 2019 and 2020.
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