🚨 Over £20m has been lost to scams misusing Martin Lewis' profile in the past two years
Profiles of celebrities like Martin Lewis, Taylor Swift, Elon Musk, and Adele have frequently been misused in scam advertisements, analysis of Action Fraud data suggests. MoneySavingExpert.com reviewed the data, focusing on the frequency of public figures' names appearing in scams reported to it from 2022 and 2023. The findings reveal that high-profile individuals from various sectors, including entertainment, business, politics, and royalty, have had their names exploited in scams.
“Almost certainly they will be collecting data on each public figure’s power to draw people in and how many people who respond to a celeb in an advert then go through to part with the money.” Mentions of cryptocurrency, investing, retirement planning and promises to get rich quick are particular warning signs to look out for in scam ads, MSE warned. Claims about scandals involving a celebrity may also turn out to be scams.
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