Match has introduced matchmakers to its namesake dating app, offering a small human filter to the romantic suggestions its algorithm generates: “It is really just going in and highlighting people and helping them to not feel as overwhelmed or frustrated”
has introduced matchmakers to its namesake dating app, offering a small human filter to the romantic suggestions its algorithm generates, the company said.
They will be guided by members’ answers to four questions on, for instance, what a person would change about their dating life, what sort of person a user gravitates toward, and others. The service costs $4.99 a week. “People have had enough time to reflect on what really matters to me, what makes me happy,” Mr. Thombre said. “They’re also being a little more clear on who they want to be.”Get weekly insights into the ways companies optimize data, technology and design to drive success with their customers and employees.The experts can narrow down the candidate pool, bringing forward people who might be more compatible, said Rachel DeAlto, chief dating expert at Match.
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