Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes i…
“Our economics are a function of the revenue, as well as profit participation, which scales up with the success of the movie,” according to DiSilvestro. He said the$125 million includes direct movie participation plus sales of toys and consumer products.
In a story today, the WJS said Mattel earned 5 percent ofKreiz has been reinventing Mattel as CEO over the past five years to focus on leveraging and monetizing its IP, a push that culminated with. But the Greta Gerwig-directed hit “is not on its own. It is part of a holistic strategy, a multi-year strategy, to capture value from our intellectual property,” he said.
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