The tragic story of the Mattel President who hopped a plane to London to challenge final boss Margot Robbie
“You’re just gonna white-knuckle it the whole time,” Robbie Brenner, executive producer of Mattel Films, told the company’s higher-ups. Nevertheless, all the white-knuckling in the world couldn’t stop Dickson from hopping a plane to London to argue what is and isn’t on-brand for his blonde plaything. Then he met Robbie. Though we like to imagine Robbie and Gerwig giving this millionaire a wedgie for his troubles, all they had to do was perform the scene for him.
While Kreiz and Dickson want to protect the time-honored tradition of Barbie that the marketing of this movie insists we all have and share, the last decade of films based on toys shows a split between approaches. Sure, the post-modernTransformers, they did well enough to continually thrust the ongoing saga of the All Spark on audiences for the next decade.
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