Mattel just launched a gender-inclusive doll line

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Mattel just launched a gender-inclusive doll line
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Mattel is probably most known for its hyper-feminine Barbie dolls -- but the toy manufacturer has just launched a gender-inclusive doll line

Mattel is probably most known for its hyper-feminine Barbie dolls -- but now, they're making something a little bit different.

Mattel launched a line of gender-inclusive dolls Wednesday, called"Creatable World." The line's premise is all about customization -- of hair, clothes and accessories -- creating a toy that isn't dictated by gender norms. The doll kits offer both feminine and masculine-presenting options for hair, clothes and accessories.

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