The new NFT marketplace was made for 'mainstream consumers' and 'will not require users to own cryptocurrency to make purchases.' rosieperper reports:
. The marketplace also plans to integrate a"peer-to-peer trading platform that will allow collectors to trade their digital collectibles between them" by early 2023.Series 4 of the Hot Wheels NFT Garage
, which will comprise of artwork featuring 60 cars from brands like McLaren, Aston Martin and more. Each pack, priced at $25 each, includes seven hot wheels NFTs of varying rarity levels, with the rarest collectibles redeemable for physical die-cast replicas. Ron Friedman, Vice President at Mattel Future Lab, said in a statement that the development of a homegrown NFT platform will also the company"to translate iconic Mattel IP into digital art." Hinting at future releases with the company's roster of toy brands, Friedman said:"This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands.
Mattel joins a growing number of physical collectible companies expanding into digital collectibles. In September, pop culture retail brand Funko
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