Mattel details how it plans to capitalize on its turnaround and expand its film and TV content, consumer products and digital and mobile gaming segments.
to produce limited edition products based on its intellectual properties. Kreiz said the company plans to delve deeper into this market going forward. It is also is looking at opportunities to have immersive brand experiences within retail locations.
Hot Wheels was the first major toy brand to expand into the world of NFTs with three one-of-a-kind NFTs that were inspired by the original Hot Wheels garage series, a highly sought after subset of vehicles for collectors. Another collection, which included more than 90,000 NFTs, sold out in minutes, Dickson said, with tens of thousands of customers still waiting in virtual queues to buy them.
This year, the company is beginning production on its Barbie film with Warner Bros. and a Masters of the Universe film with Netflix. There are a dozen more projects in development, including films based on Hot Wheels, Magic 8 Ball, Major Matt Mason, Rock 'Em Sock 'Em Robots, Uno and Barney. Kreiz has more than two decades of experience in the media and entertainment industries, particularly children's entertainment. He is the former CEO and chairman of Maker Studios, which was sold to Disney in 2014. Prior to that he was the chairman and CEO of Endemol Group, one of the world's largest independent television production companies.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Why Entertainment Firms Considering NFTs Need Sustainable PlatformsWith energy consumption soaring for the three biggest crypto platforms, any entertainment firms weighing NFTs must keep an eye on sustainability
Weiterlesen »
‘The industry will need to have dynamic NFTs,’ says Vivid Labs CEO Halsey MinorCointelegraph spoke to halseyminor from VividLabsHQ about his take on the value of dynamic NFTs and its partnership with Shopify (Reporting via Ornella_Hdz)
Weiterlesen »
iZUMi Finance Migrates to DAO with veiZi NFTs: DetailsiZUMi Finance's decentralized autonomous organization will be governed through an eccentric NFT-based mechanism
Weiterlesen »
Singapore currently has no plans to regulate NFTsThe chairman of the Monetary Authority of Singapore said the country’s financial regulator won’t regulate NFTs unless they become securities.
Weiterlesen »
PlatinumGames isn't thinking about NFTs, would rather focus on 'making good games' - Gamepur.platinumgames isn’t thinking about NFTs or the blockchain right now, according to studio heads Atsushi Inaba and Hideki Kamiya. 📰 Read more:
Weiterlesen »
Philippe de Montebello Talks Hispanic Society Museum, NFTs and Fashion as ArtThe chairman of the board at the Hispanic Society Museum & Library emphasized how museums create conversations.
Weiterlesen »