Mattel Inc. is reintroducing Barney on screens and on shelves, betting nostalgia among millennial fans of the purple dinosaur will help revive its sales
Mattel MAT said Monday the franchise relaunch includes movies and a TV show as well as toys, music and apparel. The new animated series is to debut globally next year, the toy maker said.Mattel MAT said Monday the franchise relaunch includes movies and a TV show as well as toys, music and apparel. The new animated series is to debut globally next year, the toy maker said.
“We now worry consumer demand is faltering while inventory is elevated,” CFRA analyst Zachary Warring said in a recent note.
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