The line of upcycled men's and womenswear includes shirts, pants and jackets that have been refreshed and modernized.
Baldwin moved back to his hometown of L.A. and reconnected with Abe, who has his own high-end men’s and women’s brand Lost Daze, and a rich resume that includes Amiri, Greg Lauren, Double RL, Fear of God, Outerknown and other menswear brands based in California.Together they created Us Studio to work with other brands such as Hyer Boots, which created the original cowboy boot and is readying a relaunch next year, to develop product and business strategies.
Now the duo is taking that experience to the next level with Unity Service, a collection of garments for men and women. The line will launch with seven categories including jeans, pants, shorts, chambray and Hawaiian shirts, and jackets. The collection will retail for $240 for shirts, $300 for pants and around $400 to $500 for outerwear.
The collection will be wholesaled to men’s and women’s specialty stores and the designers are also hoping to snag a department store or two that sees the value in these one-off pieces.
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