In an effort to show just how diverse funding options can be, Max Tuchman shares how she navigated raising $1.7M by going the equity crowdfunding route.
Recently, Kristen Sonday shared the lessons she learned when raising over $1M in VC-funding for her startup. In an effort to show just how diverse funding options can be, Maxeme Tuchman shares how she navigated raising $1.7M by going the equity crowdfunding route.
“Children can now do an activity or read a book together with a loved one no matter how far apart they are,” shares Tuchman. “We have hundreds of books on the platform, in eight languages, and families reading and drawing together through a Caribu Call in 160+ countries.” "Video-call technology wasn't built for children and it doesn't really lend itself to reading a book together,” explains Tuchman. “And because our company was [originally] inspired by the US military we’ve partnered with the non-profit, Blue Star Families, to donate free subscriptions of Caribu to all currently serving US military.”
“We found that sharing our wins on social and through updates on our Wefunder page, videos that told our story and shared our drive and vision, and FB ads were the most effective tools,” notes Tuchman. Being honest about when and why you want to raise funds can help guide the route you chose to pursue. For Tuchman the decision became easier when she realized what season they were in when they were going to start to raise.
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