McDonald's plans to test a Beyond Meat burger in 28 Canadian restaurants.
, a plant-based burger, in Canada. Rival Burger King is already several steps ahead. It launched its own meatless burger nationwide in August, following the lead of Carl's Jr. and White Castle.offer fast-food chains the opportunity to attract different customers, including the growing population of consumers looking to reduce their meat intake. Like Burger King, McDonald's will cook veggie burgers on the same grill as meat.
, pulled back from selling Beyond's sausages and burgers in all provinces except British Columbia and Ontario as the limited-time offer expired. Beyond Meat CEO Ethan Brown said in June that the company has the ability to supply the nation's largest fast-food chains, as long as wider distribution is thoughtfully planned.— which owns McDonald's chicken nugget processor — is a more likely nationwide launch in either 2020 or 2021.
McDonald's also has ties to Beyond. Former McDonald's CEO Don Thompson was an early investor in Beyond and sits on the company's board.
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