We can drag the fast food chain all we want, but the idea will work (via Polygon)
is a “pretty powerful index of mental and moral decline.” And while I agree there is something that makes my skin crawl when I think about grown-ass adults going to McDonald’s to get their “adult Happy Meal,” I also think the idea makes a lot of sense.
The plastic-y and slightly ugly aesthetics that came to characterize McDonald’s toys shaped the taste of an entire generation. And whether we like it or not, trends have normalized the adult consumption of certain categories of toys that were previously relegated to kids. The first Funko Pops were released in 1998, and the figurine brand has gone on to become a big hitter in consumer trends; it’sHappy Meal toys are just another collectible.
The funny thing about it all is that McDonald’s really doesn’t need to rebrand anything to be marketed towards adults and to get an older audience to buy Happy Meals. Previous Happy Mealand BTS already appealed to adults. The interest is obviously already there — it’s just a matter of picking the right brand to work with.
While it might be embarrassing, the fact of the matter is that McDonald’s Happy Meals shaped the taste of an entire generation. So it makes sense that leadership at the company would try to recapture the once-young audience that’s aged up. I wouldn’t be surprised if we reach a day when McDonald’s runs multiple toy promotions simultaneously aimed at both children and adults.
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