Dear McDonald’s: You don’t need a new chicken sandwich
McDonald’s sets out today on a fun little fool’s errand: Serving a new crispy chicken sandwich to rival the success of the ones at Popeyes and Chick-fil-A. It’s a clear attempt to insert itself intoThe new offering, the McDonald’s Crispy Chicken Sandwich,. It’s a fried chicken sandwich topped with butter and crinkle cut dill pickles on a “buttery” potato roll . A deluxe version has lettuce, tomato, and mayo. Another innovation: They’re served in foil bags, as at Chick-fil-A.
to management earlier this year that ”a Chicken Sandwich at McDonald’s should be our top priority.” McDonald’s wants a piece of that action — complete with fries.
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