McDonald’s is bringing back its family of recognizable figurines in a new adult Happy Meal, which, yes, includes the toys.
The Hamburglar is back at McDonald’s. But this time, it’s just for adults. Beginning October 3, customers can order a Cactus Plant Flea Market Box — a Big Mac or 10-piece chicken McNuggets, with fries and a drink. The meal is a collaboration between the streetwear brand and the fast food chain as it digs deeper into nostalgia. The food will be served in a specially designed box that should trigger memories of Happy Meals from the old days.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience office in a release. Cactus Plant Flea Market is a streetwear brand that has been popularized by Kanye West and Pharrell in recent years. Complex has described its aesthetic as a “fluid and eccentric combination” mixed with “playful graphic imagery.
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