The longtime media execs will lead Horizon Sports & Experiences, with an eye to new digital sports and experiential marketing beyond traditional TV sports commercials.
Levy, who also founded Back Nine Ventures, and Weil will serve as co-CEOs and equity partners in the new firm, which includes the merger of Horizon’s scout sports and entertainment divisions. Michael Neuman, head of the Horizon Media’s scout division, will become executive vp of the new agency, reporting to Levy and Weil.
“What we have created here will bring a unique – and complementary – combination of sports, experiential, and media capabilities and expertise under one tent that will be a marketer’s dream,” Bill Koenigsberg, CEO and founder of Horizon Media, said. The launch of Horizon Sports & Experiences follows Horizon Media launching a business consulting services firm Green Thread and acquiring First Tube Media, which specializes in hybrid cultural experiences and will work closely with the new sports and event experience agency.
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