Meet Bouswari, the Brand Bringing Senegalese Craftsmanship to Canada

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Meet Bouswari, the Brand Bringing Senegalese Craftsmanship to Canada
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'It’s a brand with a purpose, because Senegalese craft is dying. People don’t want to learn, or don't want to do that job anymore.'

“I’ve had a passion for fashion since I was a young girl,” says Diarra Bousso Niang. The Senegalese-born entrepreneur pursued her interest through studies in Paris, where she earned an MBA in management and marketing of luxury goods. After receiving the accolade she moved to Canada in 2009, and was struck by the diversity that surrounded her. “The fashion industry here is very multicultural,” Niang says; and the global mix of citizens gave her an idea.

The Touareg Bourse—a rounded tote—takes its influence from the style of bag used by the Touareg people, who are nomadic inhabitants of the Sahara. “And the Nafa is the type of traditional bag that women would wear in Senegal,” says Niang of a sculptural style that comes in cross-body and belt bag variations.

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