ABBA’s Björn Ulvaeus has a new role — as president of CISACnews, representing four million creators and publishers across music, literature, and the visual arts
over Zoom, from his home in Sweden, about his surprising journey to the new position atop theI was asked by several people a year ago, independently, who knew that Jean Michel Jarre was going to leave this year. I said, “Forget it! No way. Me?” I just didn’t have, you know — I couldn’t see myself as president for anything.
What do you see as the greatest challenge for songwriters right now, and how can CISAC help with that? The picture I want to paint is that it’s a global organization totally on the creators’ side. It is a nonprofit. There is nothing else like that. What I’d like to do is build trust that from CISAC emanates education. It is an organization they can turn to whenever they have questions or issues that we can take to a higher level. I want to be approachable in that way.
I had my first hit when I was 18, and I was completely uninterested in stuff like that, obviously. It was there in a peripheral phenomenon — but I never gave it any thought. It must’ve taken 10 years into my career before I started to wonder, “How does it actually work?” I think that goes for a lot of songwriters.
Actually, there is one more. I’ve noticed that a lot of songwriters give up too early. They have a really good chorus, and then they don’t bother so much about the rest because they think that’s enough. And I don’t think it is. I think every part of a song should be good and should be the best you can do. Don’t consider a song finished until all parts are the best you could do, that’s what I’d say.It varies. Max Martin is a songwriter who has a lot of power over everything — some others don’t.
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