Meet Greg Glassman, the CrossFit CEO whose comments about George Floyd torpedoed the company's relationships with brands, athletes, and gyms
Glassman said, in part: "This is about the scourge of Type 2 diabetes and its underlying causes. [Jonas'] sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."
In 2018, a CrossFit executive was fired after tweeting that he believed celebrating LGBTQ Pride was "a sin."after tweeting support for the owner of an Indianapolis CrossFit affiliate gym who canceled an LGBTQ Pride workout at his gym, per CNBC. "As a business we will choose to deploy our resources towards those efforts and causes that line up with our own values and beliefs," the gym manager wrote in an email announcing the cancellation of the event.
After the leaked email created an uproar on social media, CrossFit's "chief knowledge officer" then tweeted his support of the gym's decision, saying that he "personally believes celebrating 'pride' is a sin."In 2014, a transgender woman sued CrossFit for discrimination for not allowing her to compete as a female in the CrossFit Games, despite the fact that she was legally recognized as a woman in California.
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