Meet the Australian entrepreneurs who raised $9 million to geolocate customers with ultrahigh accuracy:
secured $9.1 million in Series B funding led by Autotech Ventures. Other investors in the round include existing investor Transurban, and new investors Forefront Ventures, IAG Firemark Ventures, and Mighty Capital.
This area is simply defined by zooming in on a map and drawing a thin virtual line called geoline. When a user steps across that line Bluedot can trigger any action on the phone such as delivering messages or charging payments. At the moment, 75% of Bluedot’s customers are in the QSR space, with clients including brands like McDonald’s, Kentucky Fried Chicken and Dunkin’ Donuts.
According to Eldic, the company has seen 2,500% increase and adoption in the number of users that it services and the bulk of that has come since the coronavirus pandemic started.
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