After the success of NE.SENSE, the Hsieh brothers are finally launching their new project.
The venture is their way of opening a dialogue between generations. The brothers grew up in true Third-Culture Kids fashion, hopping between Taiwan, Tokyo, Los Angeles and Seattle. Based on their experiences living between these different cities, the trio aim to channel their love of basketball, fashion and their culture into a format that can be shared and loved.
The Hsieh brothers sat down with i-D to discuss their journey, the importance of upcycling and their new collection, FAMILY MATTERS.FAMILY MATTERS is a core element of the brand and of us three brothers as human beings. We came from a traditional yet modern family. Since we were born, we have been taught family comes first. Ever since we have memory, we have always been together.
We have explored traditional techniques widely in areas of dyeing, weaving, and embroidery. For dyeing, we used mud dye, which is an old and natural dyeing process that is done in rivers with strong manpower, but creates less water pollution then traditional dye. For suiting, we worked with a 100-year-old Japanese weaving factory that uses special machines by Schönherr Stäubl.
We can really connect with this. Being a member of this community, I think it’s our responsibility to keep our past generation’s traditions, but to take those rules into a new destiny. We were taught differently from our parents, but their mindsets and experiences are reminders for us, while we conduct our dreams. We were taught to be free-minded and team-oriented. They were taught with strong restrictions on personal success.
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