Meet the Designer Behind London Fashion Week’s Most Viral Moment

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Meet the Designer Behind London Fashion Week’s Most Viral Moment
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The wooden shoes designed by the London College of Fashion graduate Dirk Vaessen gained more views on TikTok than any other brand during the past London Fashion Week.

“I am a shoemaker. I know how to make proper shoes. This collection for me was a very interesting new process. I used completely different techniques with milling, laser cutting and water jet cutting. That’s why they look so abstract,” Vaessen, who hails from Arnhem, explained.

“It is a world where you don’t own anything anymore and where you only own your body, and how do you identify if you don’t have anything? Then you have to identify through your posture. And that’s why I used to make these shoes for myself because I really had to investigate how I want to do something with my body,” he said.

Asked about why he chose wood as the main material, Vaessen said it didn’t occur to him at first that it was a nod to his Dutch heritage, despite the nation’s most famous shoes — clogs — being made from wood. “The shoes really ask for you to adapt and to work with the shoes instead of the shoes working with you. I always asked my models if they are comfortable. If not, then we’ll figure out another way. That’s also why I was walking on one of the shoes myself because those were the most complicated ones. I was like: ‘OK, this is about my alter ego. If I’m pushing people on the catwalk with difficult walks, maybe I should be part of it myself as well,” he said.

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