'The looks tell part of the story. Even before the 'Gossip Girl' premiere, I heard a lot of predictions about the characters and storylines partly based on what they were wearing during filming.'
of Sarah Jessica Parker channeling Carrie, costumed in what was initially identified as a Forever21 dress . Heated discourse immediately played out in the comments section, and a series of ensuing headlines fanned out across the internet, in which inquiring minds speculated over Carrie’s finances andwas identified by commenters as Raga, a South Asian family-owned brand, which celebrates the multicultural blend of Indian heritage and the founders’ SoCal home.
This is far from the only instance of a TV fan account exerting outsize influence over the cultural conversation. In some cases, the frenzy over a particular look spotted on set during production is greater than any swell of excitement that manifests over a show when it airs. Not long before The Dress Incident, there was a rise in Instagram accounts identifying
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