Via Maris is bringing modern design to Judaica with a set of must-haves for the Jewish home–just in time for the high holiday.
No offense to my people, but we’re not exactly known for our understated design sense. If you open a Google search and start typing “Jewish chic,” autocorrect will replace it with “Jewish chicken soup.” Scan a selection of seder plates and mezuzahs and menorahs, and you’ll likely come across an ornate sensibility that borders on baroque.
She connected with Jamie Wolfond, a product designer who happens to be based in Toronto, and the two set out to come up with a line of designs both functional and cool. Named after the ancient trade route that ran from Damascus to modern-day Cairo and passed through Israel, Via Maris smartly infuses Judaica with a modernist Bauhaus-style aesthetic.
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