The stylist-turned-designer behind Kaia Gerber and Emily Ratajkowski’s perfect-fitting tanks and tees just launched a new line of essentials.
have been dressing down—way down. Over the last several months of quarantines and canceled events, the models, actresses, and musicians whose style we love to follow on social media have adopted the same casual, comfortable wardrobe as everyone else: one consisting of T-shirts, jeans, sweats, and cozy knitwear.
Celebrity stylist Chloe Bartoli, who has worked with Selena Gomez and Paris Jackson, took notice of this shift very early on. In fact, she’d been working on her new labelbefore the pandemic hit, but she believes that this moment, with essentials and loungewear moving the needle in a struggling retail market, is a smart time to launch.
Eterne is a direct-to-consumer brand that features T-shirts, tanks, long-sleeve thermals, and bodysuits in a monochrome palette of black, white, and gray. Prices range from $60 to $125, and everything is made in L.A. from domestically sourced cotton. Bartoli’s designs are simple and straightforward, and they’re definitely the kind of pieces everyone wants to wear right now.
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