More than 60,000 submissions. Eight finalists. “When I found out I’d made the cut, I thought I was daydreaming.”
Few things remain as alluring as the stories of how models were discovered: Shalom Harlow, 17, attending a Cure concert in Toronto; Naomi Campbell, 15, window-shopping in Covent Garden; and perhaps most famously, Kate Moss waiting to board a plane home from a holiday in the Bahamas. The possibility that stardom could be lurking just around the corner has fed fashion fantasies for decades.
Today, physical beauty is only part of what it takes—a strong sense of self, an ability to multitask, and a willingness to speak up and speak out about one’s values and what’s happening in the world are equally important. This past May,launched Open Casting, a global modeling initiative aimed at discovering new archetypes and new personalities that reflect the world we live in.
The eight finalists you'll meet here—and who will be featured in a forthcoming Vogue documentary on this project—come from Accra and Marrakech, Tokyo and Paris, Los Angeles, Johannesburg, Henan province, and London. “We’ve done modeling competitions in the past, and the results have been lovely,” Scheinman says, “but having both this massive scale and the specific creative identity thatOn a warm Wednesday in July, Big Sky Studios in North London was filled with an electric energy.
Music—everything from Afrobeat to R&B and, yes, even Madonna’s “Vogue”—filled the studio and set the mood for the finalists to take their turns in front of the camera. “The music—even all the songs I’d never heard before—brought such a cheerful atmosphere to the shoot,” says Mengyao, who arrived from Zhoukou City in China’s Henan province. For Johannesburg’s Cynthia Machava, the adventure began as soon as her flight was booked: She had never been on a plane before.
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