In 5 years, Aaron Morris’ cannabis brand has grown from a bootstrapping startup to dominating the market, thanks to natural fruit gummies and a country hungering to get high. Next up, building the Anheuser-Busch of pot
in 2015, his cannabis edibles operation wasn’t that different from a family kitchen the night before a bake sale. Morris and his team set up shop in an old farmhouse in Tumalo, Oregon, down the road from an alpaca ranch. The property was already licensed to grow marijuana but the stove only had one working burner.
. During the second quarter of 2020, overall edibles sales hit an all-time high of $227 million, according to Seattle-based cannabis market analysis company Gummies are the best-selling product in the second fastest-growing category in the industry, behind flower. Wyld has stood out, says cannabis investor Emily Paxhia, who runs a San Francisco-based
“I thought edibles were going to grow,” Morris says, “and it seemed to me that people were ignoring the gummies space.” Morris’ plan had three distinct parts: first keep the shelves stocked. “If I text Rene at 10 p.m. telling him we ran out of raspberry, he’d be at the store 8 a.m. the next morning,” Pease explains.
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