The Sussexes sought financial independence when they left their positions as working royals. One writer looks into what kind of power Meghan Markle could potentially hold.
For designers and retailers, Meghan Markle's influence cannot be overstated. Almost everything she wears sells out—even faster if it's at a relatively affordable price point—and her royal stamp of approval can boost a brand's sales in a way few other people can.
It seems unlikely that Meghan would become a full-fledged company spokesperson, endorsing products. And even if the Sussexes relaunch their social media presence, I don't think she'll be doing sponsored posts anytime soon. That kind of overt promotion would be an extreme shift in her own personal brand. But it does seem possible that Meghan might begin to receive free clothes and products, from brands hoping she'll be seen sporting their wares.
"I think that Meghan's power as a dresser will continue. There are so few people—even among celebrities—that have the kind of economic power to move merchandise the way that royal women do, so I hope and I think she’ll choose carefully."
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