EXCLUSIVE: Ben Falcone-directed Melissa McCarthy-starrer Superintelligence has exited its December 20 theatrical release date to instead become the first Warner Bros Pictures Group film to premiere on HBOMax
Amid the high-stakes battle for subscription streaming service launches by WarnerMedia, Disney, Comcast and Apple to go along with Netflix and Amazon, it isn’t hard to see how the prospect of being among the first marquee titles on HBO Max is enticing. Especially when mid-budget comedies and dramas are plagued by the optics of 8-figure P&A spends and heavy scrutiny on opening weekend box office grosses. That doesn’t exist if you are launching on an OTT to a wide audience.
“It was actually Ben’s idea, it came from the filmmaker himself,” McCarthy told Deadline. “We had a release date, a full marketing plan, and I had all my press lined up. We were really ready to go. When the announcement came that HBO Max was really happening, Ben had this idea. And we thought, is this better? Different doesn’t mean worse, and how arewatching films ourselves? To us, each movie is near and dear to our hearts.
“I pride myself on living a fear based life, and that won’t stop,” Falcone joked. “I don’t exactly remember the question, but I wanted to make that clear to you, and to everyone. Honestly, you can release a mid-budget movie, and if we’d stayed in the theaters, we could have done incredibly well. There still are those examples of movies like this one that do. But for this movie, at this time, we felt like it was the best way to go. The PG rating, the fact they are starting this thing.
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