The maker of Alexa hasn’t pushed out a chatbot. Here’s why.
Amazon’s absence from this year’s generative–A.I. bonanza has been a bit puzzling. The company invented Alexa, intuiting people’s interest in speaking with computers, yet when OpenAI released ChatGPT it seemed to cede the territory.
But rather than sitting out the game, Amazon is waiting to play on its terms. Instead of building one A.I. product, it wants a piece of all of them. And it’s not shy about its ambition.“I wouldn’t be at all surprised if just the A.I. part of our cloud-computing business was larger than the rest of AWS combined in a couple years,” Amazon Web Services vice president Matt Wood told me in an interview at the cloud service’s summit this week.
At the core of Amazon’s effort is a new product called Bedrock. Available inside AWS, Bedrock lets developers select from a range of A.I. models, including from Anthropic, AI21 Labs, and Stability AI. Using these models, developers can build their own products, like A.I. chatbots, and then run them on AWS’ infrastructure.
Bloomberg, for instance, built BloombergGPT, a bot for financial information, on a Bedrock precursor called SageMaker. To do it, the company took four decades of unstructured financial data and analytics, loaded them into AWS, added some other training material, and tuned the model. Bedrock should make such a process faster, with preloaded models in a catalog. Once a product is built, Amazon will continue to support it.
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