Apple’s announced its entry into the VR market is boosting an industry that Meta has dominated for a number of years
. The new glasses, which will cost $299 when they're available to purchase on Oct. 17, use Meta's artificial intelligence software via a smartphone so people can identify landmarks or translate signs when looking at various objects.It would have been a"big loss of confidence" if Meta stopped investing heavily to push the VR market forward, said Aneesh Kulkarni, chief technology officer of the VR training firm Strivr.
"Enterprises will absolutely take the gamble," Ferreiro said, noting some businesses will splurge on Apple devices because of the company's reputation and prestige. One of the Quest 3's biggest improvements over the previous version is its so-called"passthrough" feature, which converts a person's field of vision into a digital format, thus allowing computer visuals to be overlaid on to the physical world. Looking at physical surroundings using the Quest 2 proved to be a blurry experience that lacked color, but with the Quest 3 it's much clearer and should be more enjoyable to use.
But he agrees that improved passthrough is very valuable and was crucial for the company's upcoming mixed-reality app it created for Xponential Fitness that will let users work out with real personal trainers who can be virtually beamed into their living rooms.
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