Meta warned it will pull California news content from Facebook and Instagram feeds if the state Legislature passes a bill forcing tech platforms to pay publishers.
The bill mimics measures in other countries that have attempted to address the shift in digital media traffic and revenue.
In February 2021, Australia passed a law called the News Media Bargaining Code that required Google and Meta pay journalism outlets for their content. The law also requested that tech companies give news outlets advanced notice in cases of algorithm changes. In response, Facebook briefly blocked publishers and users from sharing news links on its platform. As a result, total news traffic dropped by 13%, according to Chartbeat.
The Australian government released a report in December 2022 detailing the law‘s success in inking 30 deals between media outlets and tech platforms. Canada, Germany, and Indonesia have considered similar measures.While many publishers and newsroom unions have voiced support for the California Journalism Preservation Act, some organizations worry it could make things worse.
The Assembly is expected to vote on the bill Thursday. If it passes, it will moves to the State Senate.
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