Fashion and beauty brands should be less protective of their assets and let creators do their Web3 magic, said Bidstack's Lisa Hau, Roblox's Christina Wootton, and Drest's Lucy Yeomans.
Building an enticing environment and experience may not be an easy feat for fashion and beauty brands and understanding the shared creativity concept sitting at the core of the alternate worlds is the way forward.
“What I love about gaming is, you can still control the environment, but you can really let people have a lot of fun in there so it’s the brands that go the extra mile” that succeed, Yeomans said. Executives highlighted that it’s not necessarily likeness to IRL appearance but rather likability the parameter to bear in mind.
“You can create products in the digital space that are not even available in the physical world…you have a creative director…that has this imagination, they can go as far as they can because there are no limits,” Wootton said.
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