With his biggest album yet and a smash success soundtrack, can he swing into pop’s stratosphere?
Metro Boomin photographed by Sami Drasin on August 31, 2023 at Woodbury Story House in Altadena, Calif. Styling by Fatima B. Grooming by Chelsea Cotton. Barbering by Busko. Martine Rose suit.The familiarity of Morgan Freeman’s commanding voice couldn’t calm down the fans — 80,000 of them, reportedly — standing around Coachella’s Sahara Tent. The perilous tone of his monologue, paired with producer Mike Dean’s sinister synths, stressed the festival’s need for a hero.
A$AP Rocky had texted him one day about “this artist on Instagram that was doing all these comic book covers for hip-hop artists. And I was like, ‘Damn, this sh-t looks crazy,’ ” he recalls. “I DM’d [the artist, Alejandro Torrecilla], and I was like, ‘Yo, I’m finna start rolling my album out in three, four weeks.
And while his No. 1 rap album set a high bar, getting a prime-time slot at Coachella served as the perfect climax for his rollout. “We had every intention of stealing the weekend,” Metro confidently says in retrospect.In order to pull it off, he recruited a superstar-trained team: creative director La Mar C.
As Metro’s biggest risks — like dropping an album during the holiday season or investing a small fortune in an impressive Coachella set — have continued to pay off, he credits his unwavering dedication to the art. “Over time, [I’ve] established trust between me and my listeners, [so they know] that whatever I have to offer as far as music or anything, I’m definitely putting 1,000% into it,” he says. “It’s not about, ‘Oh, look at me like a star!’ Look at me like I care.
“He once texted us a line that a string quartet had played,” says Phil Lord, one of the film’s co-writers and co-producers, of what became the opening sequence ofwith A$AP Rocky and Roisee, an up-and-coming St. Louis artist whom Metro discovered on YouTube years ago. “Then he had [Mike Dean] come over and do this really wild synth stuff. That became the song that’s on the end credits of the movie. And now that’s going to be the official Oscar submission for the film.
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