Across the country and around the world, more paleterías and stores are selling the popular frozen popsicles and treats — and the name Michoacán is almost invariably part of it.
who owns La NewYorkina, a paletería in Brooklyn, wrote, “Arguing that La Michoacana is a brand, it’s like saying ice cream is a brand.”
“People say, ‘There’s a Michoacana?’ and get surprised,” said Carrasco, 38, referring to the fact there's not as many Michoacanas in New York City as in Los Angeles, Chicago or Mexico. He said people who travel the farthest are mostly Hispanic:"a lot of Mexicans, Central Americans, like people from El Salvador and Honduras," he said.
In Haines City, Florida, Fernanda Contreras, 26, started La Michoacana Natural with her boyfriend and his family in 2019. They’ve quickly expanded by adding three more shops in the region. “We sell a crazy amount of mini pancakes, people love them — we have churros and obviously the big item that everybody looks for is tostilocos,” said Contreras, referring to the popular Mexican street snack made with Tostitos, vegetables, hot sauce, nuts and other ingredients. “Growing up, though, I don’t remember seeing a lot of antojitos to be honest with you — at least not in Mexico. It was mainly known for ice cream, paletas [and] aguas frescas" .
Tocumbo is also a common name for paleterías, according to Gerson’s book, along with La Michoacana and La Flor de Michoacán on either side of the border. Because of the exposure Michoacanas have received, Clausen-Quiroz said customers assume their business is affiliated with a Michoacana brand and expect certain flavors, prices and quality.
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