NEW: Club-scene staple E11EVENMiami is launching a crypto arm with blockchain firm horizenlabs providing the tech chops. elitanjourno reports
The new division’s first product is a soon-to-be-released non-fungible token collection titled “11 Captain's Club” dropping in early April, with artwork inspired by the club’s iconic hat designs and a hefty 1 ETH mint price.
Since its inception in 2014, the downtown nightclub has prided itself on innovative revenue streams, having created its own apparel company, vodka brand and even a real estate arm that’s partnered with crypto exchange FTX to complement the club’s operations.in a bid to be the U.S. hotbed for crypto innovation and culture.CEO Michael Simkins first envisioned the crossover years ago, reaffirmed by its potential after E11EVEN began accepting cryptocurrency as a payment method in April 2021.
“We were the first major club to accept crypto as payment, and now we’ve processed over $5 million of it at the nightclub,” Simkins told CoinDesk in an interview. “We’ve always been a preferred entertainment establishment for people in the crypto community, both VCs, founders and investors. So we’ve been in the ecosystem by doing all these things, even before being a direct participant.”
(The publicly traded owner of the Miami area’s Tootsie’s Cabaret and Scarlett’s Cabaret recently followed suit in
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