Swing analysis, shot tracking and online coaching outfit V1 Sports has closed a funding round with Michael Jordan’s Black Cat Ventures.
“We are up well over 20% from last year,” says Bryan Finnerty who believes the demand spike the golf industry has experienced during the pandemic has staying power.
Finnerty, who played goalie for the Detroit Rockers of the National Professional Soccer League in the 1990s, first experience with the video analysis company came as an advisor and ambassador. At the time, the company was exploring applying their video and telestration technology to sports. Last year, under Finnerty’s stewardship, they launched a baseball app that pairs video analysis with lesson delivery.
“To democratize the ability to get instruction and not have to be in front of an instructor, I think that has been a game changer,” Finnerty explains. “Those 15,000 golf pros create content, they curate content, they feed our system and allow a DIYer to come in and say ‘let me start where I want and I’ll find my path,’” he adds.
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